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Tag Archives: Online Advertisements

BlueCava An Innovating approach for the Anti-Fraud and device-identifying technology

Leave a Comment Posted by on November 4, 2011
BlueCava

BlueCava

BlueCava has a unique way of helping you to target online advertising. Companies come to them for innovation and ideas and BlueCava solves these using their unique patented technology. Their patented device identification technology can generates unique fingerprints for any Internet connected electronic device.

So, in essence, they save thefts and frauds. But how do they do it? Through BlueCava’s amazing technology, you know the identity and behavior of a device. So, the next time somebody tries to use your device to buy airline tickets to Miami, you will know who the person is. Yes, BlueCava will do that for you, and more.

The team at BlueCava targets advertising because, they say, it is an excellent way to identify and accumulate audiences.

Device identification:

BlueCava’s device-locked software activation can identify 10 billion (whoa!) Internet connected devices around the world. Internet connected devices include computers, mobile phones, set-top boxes and gaming consoles.

Customers of BlueCava use this technology to target advertising, fight fraud and to mitigate risk.

Device reputation:

Okay, so now even devices have reputations. That is also what BlueCava was talking about when they were talking about innovation.

On a serious note, device reputation is judged by what a device has done in the past. If a device has committed 20 frauds in the last 15 minutes, it is considered bad. Selling such a device to someone will not be a good idea then.

Reputation exchange:

This comes right out of sci-fi. There are an estimated 10 billion devices around the world and the target of BlueCava is to identify them all.

These devices can be identified because each one of them is different from the other. BlueCava has developed a complex, fast and accurate system for identifying devices and their reputations. Many times, sci-fi turns real.

What hit me about BlueCava was their humor. Their solutions are presented in a laid-back, humorous way, which makes it all so interesting to learn more about them. Please do visit the site to learn more.

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Apprupt: Monetizing Mobile Advertising

1 Comment Posted by on October 22, 2011
Apprupt

Apprupt

Internationally embodied with its offices in London and Hamburg, Germany, apprupt chiefly aimed the iPhone app providers though android is also a forthcoming event. Recently, the company, apprupt, scored an anonymous round of subsidy from its current investor, Neuhaus Partners, Deutsche Telekom’s T-Venture arm, and KfW.

In a nutshell, apprupt is a network for mobile apps. It monetizes the traffic in mobiles by pulling together the apps and users. This is done by means of its extensive publisher network. Through the apprupt partner network, developers are allowed to promote their applications to their aimed group via pay-per-download foundation. In this regard, apprupt enables developers like Men’s Health, CIO, TecChannel, WEB. DE, or CFOworld to deal with their users topical and significant applications and product AMD in doing so, it monetizes mobile traffic.

Apprupt as it was self- defined is a performance marketing network for mobile apps. It offers advertising companies with particularly focused solutions for framework- guided advertising, to be precise, the endorsement of mobile sites, app marketing, and premium lead generation by way of collaborative mobile advertisements. All of these are done through a wide- ranging network of premium publishers. Not only that, apprupt allows app providers to reboot their app users as it has a technology called mobile retargeting.

For the downloads that are impending by means of the performance of the network itself, the developers, at this very moment, have to pay a percentage that stands at 0,35€. They can otherwise apportion 30 percent of their revenues less than the Apple share which is 30 %. At any rate, it is usable for free which is made possible by the various set of tools. It is termed as the “Performance Marketing Suite,” and can relatively acquire through the site free of charge either. In basic terms, you just have to incorporate the made- available download tracking library into your application, once you have downloaded it. Then, you will be able to scrutinize its operation with the public in general.

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Visible Measures – Online Video Marketing Platform for Advertisers and Publishers

Leave a Comment Posted by on September 23, 2011
Visible Measures

Visible Measures

Visible Measures is an online video ad platform that offers many services to advertisers and video creators and publishers. It offers measurement solutions for both the publishers of the video content and the advertisers. The publishers are the creators and hosts of the video while the advertisers are the media companies and advertising agencies.

The tool offers users, which are the publishers and advertisers to measure the video content consumptions and the viral distributions for effective management of the published and advertised video content. The users provided with the online video measurement solutions of the Visible Measures are powered by two mainstream technologies: Viral Reach Database and Video Metrics Engine.

The solutions provided by the tool assist the users in understanding the needs and requirements and habits of their audiences so that users can able to predict the market of their content and also become more inclined to the needs of their important audiences. This would in turn affect their businesses and therefore increase their market share.

There are numerous services provided by Visible Measures. It provides a showcase of important and resourceful tools that include monitor campaign performance, competitive benchmarks, performance measurement, distributions and research. VM also produces easy to use insightful reports to keep track of the market and businesses of the users.

Visible Measures uploads videos of the publishers and the advertisers onto more than 40 different video sharing destinations in matters of a single click. In turn, it provides you with control over your brand placement. Also, it gives you clear and complete visibility into your viral video placements and measures audience growth by tracking across hundreds of video sharing destinations. It keeps the data of your videos, including every stream, every day and preserves the interaction of the every audience with every video that you have placed.

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AdGrok – An Incredible Online Advertising Platform To Simplify Google AdWords

Leave a Comment Posted by on March 25, 2011

adgrok-logoAdGrok is an incredible online advertising platform which can be more specifically called as a simplified front-end to Goolge’s popular AdWords program. AdWords is still the most powerful online advertisement platform and one of they key source of Google’s revenue. For businesses, AdWords is very effective and can generate huge traffic to their offering. But not all businesses can use AdWords effectively because of its complexity and overwhelming process. Businesses with clear goal often lost their advertising strategy seeing so many options and information in Google AdWords. This is really frustrating for small businesses specially those having little or no experience in SEO.

AdGrok is going to make this entire process very simple and fun. Within a minutes you can get up and running on Google AdWords with AdGrok. This Y Combinator backed project is a Google AdWords certified Partner, verified by Google and granted preferred API access.

It’s unique GrokBar allows you to visualize your data side by side right on your website, in context, so no more switching between your website and Google AdWords tabs. You can see exactly how much you are paying for each campaign, compare campaign’s performance and if it does not provide expected result, you can kill the campaign. You can perform almost everything you can do in Google AdWords, so you don’t have to log into Google AdWords again.

Another important feature of AdGrok is Grok-O-Matic which allows you to set up AdWords campaigns on your entire website uploading a text file with your URLs and defining some page attributes. You will have your entire product catalog on AdWords with one click through Grok-O-Matic saving you endless clicking inside AdWords.

For Shopify powered shops, AdGrok provides a nice integration with your products catalog in the shop. You can upload your entire inventory in AdGrok and create campaign around each product specifying when to end the campaign based on product’s inventory count.

AdGrok also provides professional service rendered by Google Certified Professional to do all the set-up and maintenance of your account.

Finally, AdGrok is a wonderful platform to create, manage and monetize your Google AdWords campaign. Please try it yourself and let us know your valuable feedback about this platform.

E-Commerce, Platform, Reviews, SaaS, Search Engine Optimization, SEO, Startups, Tools, Web2.0 , , , , , , , , , , ,

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