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Twitter’s first TV commercial arrived on Sunday when it had its first ever TV spot. It was during the broadcast of the 2012 Pocono 400 NASCAR race.

The first commercial spot of Twitter was soon tweeted by its users. The 16 second clip showed NASCAR racer Bard Keselowski seated in his sports car and taking a picture with his iPhone. That is to show that he is taking pictures from his iPhone and uploading them directly to Twitter. The racer is an active user of Twitter.

The background of why Keselowski was chosen is that he was in the news in February when he tweeted and uploaded pictures to Twitter of the explosion and fire on a NASCAR track. Read more of this post