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MoPub

MoPub is a monetization platform for mobile apps and websites for advertisers. It provides direct-sold and cross-promotional advertisements.

Mobile publishers can gain from MoPub’s ad server, which is designed to manage all app monetization requirements. It helps in getting revenues through direct sold ads, ad networks and MoPub’s real-time bidding system.

MoPub makes sure you get maximum ad revenue without sacrificing user experience. This is taken care by the app developers at MoPub who are also its founding members. Their single, open-source SDK is easy to integrate and their platform serves billions of ads every month.

MoPub lets you choose between various ad networks such as iAd, Adsense, AdMob etc. so that you get the right exposure and maximize your revenue. More ways through which you can increase your revenue with MoPub is by plugging into new demand with real-time bidding, protecting your brand and user experience from junk and earning more when advertisers outbid networks.

With that, MoPub allows you to keep track of the performance of your advertisements, which campaigns are performing best and giving you maximum revenue. You can also run performance-tracked house ads, do cross promotions and/or sell inventory to advertisers easily.

You get to control in real-time whether you want to show banner ads, rich media and video ads or interstitials. It works with iPhone, iPad and Android apps, and mobile web for all HTML5 browsers.

MoPub is backed by Accel Partners and Harrison Metal Capital. In July, 2011, the company raised $6.5M in Series A funding from Accel Partners to build next generation mobile advertising platform.

The idea for MoPub took birth when the founders realized that mobile publishers did not have good enough ways to control the ad experience that they were giving to their users.