
BlueCava
BlueCava has a unique way of helping you to target online advertising. Companies come to them for innovation and ideas and BlueCava solves these using their unique patented technology. Their patented device identification technology can generates unique fingerprints for any Internet connected electronic device.
So, in essence, they save thefts and frauds. But how do they do it? Through BlueCava’s amazing technology, you know the identity and behavior of a device. So, the next time somebody tries to use your device to buy airline tickets to Miami, you will know who the person is. Yes, BlueCava will do that for you, and more.
The team at BlueCava targets advertising because, they say, it is an excellent way to identify and accumulate audiences.
Device identification:
BlueCava’s device-locked software activation can identify 10 billion (whoa!) Internet connected devices around the world. Internet connected devices include computers, mobile phones, set-top boxes and gaming consoles.
Customers of BlueCava use this technology to target advertising, fight fraud and to mitigate risk.
Device reputation:
Okay, so now even devices have reputations. That is also what BlueCava was talking about when they were talking about innovation.
On a serious note, device reputation is judged by what a device has done in the past. If a device has committed 20 frauds in the last 15 minutes, it is considered bad. Selling such a device to someone will not be a good idea then.
Reputation exchange:
This comes right out of sci-fi. There are an estimated 10 billion devices around the world and the target of BlueCava is to identify them all.
These devices can be identified because each one of them is different from the other. BlueCava has developed a complex, fast and accurate system for identifying devices and their reputations. Many times, sci-fi turns real.
What hit me about BlueCava was their humor. Their solutions are presented in a laid-back, humorous way, which makes it all so interesting to learn more about them. Please do visit the site to learn more.