Motif Investing inspires you to invest in a world of big ideas. If you see great and potential ideas, don’t let lack of investment options stop you from acting on those ideas. Essentially, a motif is a carefully researched and balanced collection of stocks that reflect a specific idea or trend. Begin by selecting a motif that intrigues you from the Motif Investing catalog. If it is right for you, invest in it as is, or customize it to your liking.

The startup aims to assist you in making it far easier to use common sense in investing. It is very easy to use and works pretty simply: once you are already on the Motif Investing homepage, you will find a number of different investing themes or simply, “motifs,” each of which includes a portfolio of up to 30 individual stocks that are related to that overall theme.

All you need to do is this:

• Pick an actionable idea from trends and events in our catalog
• Customize a motif to your needs – add/delete stocks or change weightings
• Enjoy amazing value – just one low commission and no management fees

People can customize each motif by changing the stock, adding or removing them. You can also up the weighting of some companies in the portfolio. There are easy-to-use online charts to compare how the basket of stocks has performed against benchmarks. And in addition, you can link it to Facebook so that the users can share their investment with their online network.

Motif Investing is a company based in Silicon Valley. It is changing the face of online investing by having a very innovative platform that enables users to invest in stock portfolios based around everyday ideas, whether you’re inspired by the latest technology gadget, or a news story on a global trend.