Google, the biggie, has come up with a new mapping technology. Google Maps boasts of one million users. News is that Apple will soon abandon Google Maps and launch its own mapping application that can be used on smartphones and tablets.
Google, in an effort to avoid any negative publicity due to Apple’s launch, previewed the features of the new technology. Among the features were 3D enhancements to Google Earth, use of satellite, aerial and street views and more.
They talked about the new mapping system as more than just finding a way. It remains to be seen how the new technology will help users and to what extent. If Apple actually deserteds Google Maps for its mobiles, as it has been reported that they will do later this year, it will be a huge blow to Google although it will not affect their revenue much.
On the positive side, Apple’s desertion might motivate Google to come up with a better mapping application. Analysts are saying that Google may create a mapping application that can be downloaded from iTunes stores if Apple does not try to block it.
Some are saying that it is a platform battle between Android and iOS. When Google before started to charge for the commercial use of its API, it created a row. Users began to move to free services such as OpenStreetMap instead of Google Maps. OpenStreetMap has the support of Microsoft.
Even developers such as Foursqure chose to go for free services. Is the war between Google, Apple and Microsoft? With new changes in technology rocking the world every other day, the wars will continue, it seems.