The first commercial spot of Twitter was soon tweeted by its users. The 16 second clip showed NASCAR racer Bard Keselowski seated in his sports car and taking a picture with his iPhone. That is to show that he is taking pictures from his iPhone and uploading them directly to Twitter. The racer is an active user of Twitter.
The background of why Keselowski was chosen is that he was in the news in February when he tweeted and uploaded pictures to Twitter of the explosion and fire on a NASCAR track. His tweets and pictures of the event got him more than 1,00,000 followers within two hours.
No wonder Keselowski as a die-hard Twitter fan got to promote Twitter hashtag pages on television. The hashtag after Twitter – Twitter.com/#Nascar – is what Twitter is promoting. Instead of the old Twitter.com/NASCAR, now Twitter is using hashtage to cross-post tweets for Facebook integration.
According to Twitter, they were working on Twitter for Facebook integration that includes ability to post to Facebook pages. They also added some new features.
Robert Weeks, spokesperson for Twitter said, “This update is available for everyone. The updated Twitter for Facebook integration now includes additional rich media experiences related to the first photo, URL, mention or hashtage in the cross-posted tweet.”
Whether Twitter’s television commercial will make their new features popular or not, it has certainly clear that Twitter is working hard to retain its users and try out new stuff to increase their user base.