So, what did you think about when you read the title? Some bizarre things come to mind and all in all nothing is clear, but we think that this text is going to open your eyes and maybe, you will spread the word, how a little stimulation can go a long way. So, what are we talking about? Well, the Mexican communication company Terra, has started a campaign that they think will contribute to clean parks and they did it in collaboration with an advertising company called DDB. Still not clear? Let us clarify.
Terra is a communication company in Mexico that provides all kinds of services, among other internet. They decided that instead of giving free internet for the park visitors, to give it out for a certain price. The price is their pets poop. Yeah the pets poop. So how does it work? Firstly, there is a poop container where the poop is put that has a built in scale,which according to the poop weight, provides the whole park area with certain free internet time. So, when a person dumps a bag of poop that weighs, let’s say 50g, the whole park will get 10 minutes of free internet time. They have put routers and switches all around the park, in the form of bone toys, to make it more appealing. And, they even say, that there might be a certain person, with a sole job, to check the bags, if they are filled in with only poop, or someone wants to cheat and get more internet,by putting in some rocks. Well, not the worst job in the world.
So, the people of Mexico can now safely go to the parks, without the fear of stepping in one, or more poop bombs left behind by uncaring pet owners.