Spotzot, a deal search and targeting platform for brands and merchants to reach customers, has raised $2.2 million in Series A funding. The investors were Cervin Ventures, Inventures Capital Partners and TiE-Silicon Valley Angels.
Spotzot creates a powerful resource for measuring and comparing campaign performance. They help generate higher click-through from algorithms that rank, tag, select and organize high-value retail in-store and online offers.
The tool searches through thousands of promotion and coupon sources daily. It includes both online and offline shopping, prices comparison, location based discovery, check-ins, a digital wallet, social recommendation at more than one thousand major shopping centers. No wonder they provide the best deal.
Spotzot is not only a great resource for consumers, but is also a useful tool for publishers. Publishers get free deal APIs to help them create a compelling consumer experience. They can get targeted customers according to location.
Publishers also get to display fully searchable, richly tagged offers with category, images, details that are updated everyday. They can also make their website more relevant and personalized based on consumer’s click history.
Brands and merchants can connect with millions of consumers by location and intent that can be converted into sales. They can also expand their customer base through Spotzot.
Spotzot allows brands and merchants to compare the results of their campaigns within a category and across brands, merchants, locations etc. so that they can better their campaigns.
The most important feature of Spotzot is that it effectively personalizes consumer experience by tracking user behavior. That not only proves to be beneficial for customers, but is also invaluable for businesses.