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MADS

MADS, a technology and solutions provide for digital advertising business, has raised €1 million in Series B round of funding. The funding was led by OTM Investments.

The company will use the funding to expand its business beyond mobile ad serving and to set up its offices in Germany, U.K., Spain, France and Italy mainly to support their clients in these countries in their local languages.

MADS offers operators, publishers, media agencies and advertisers a solution for advertising on mobile devices and media by delivering highly targeted and customized campaigns to mobile users.

In its kitty are products such as MADS ONE for operators that help you to create, manage and monetize mobile inventory. MADS ONE for agencies that helps to plan, book and optimize campaigns. MADS ONE for advertisers that helps to track real-time campaign performance analytics and reports.

MADS ONE allows an advertiser to reach targeted consumers using superior demographic, behavioral or location targeting.

According to the company, the combined advertising inventory of premium publishers who use MADS ONE is over 2 billion ad impressions per month.

Some of the mobile channels where MADS operates include mobile Internet, SMS push/insert, MMS push/insert, mobile video, mobile games and applications, idle screen and ring back tones. MADS allows advertisers to use dynamic, interactive and highly personalized mobile ads to users.

The company has more than 150 operators and publishers across 31 countries.

MADS was launched on October 1, 2006 and is a privately-held company. It is based in Amsterdam, The Netherlands.