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Unthink

Unthink, the anti-Facebook community website, had raised $2.5 million in funding from DouglasBay Capital. The company promotes itself as more open and honest form of social networking without the constantly changing terms of service of Facebook and selling of private data of users to corporate brands.

Unthink does not call itself social network, it calls itself a social revolution. We need to start with the start to know how Unthink emerged.

CEO of Unthink, Natasha Dedis’s teenage son wanted to join Facebook mostly because everybody at school was on Facebook and he did not want to feel left out. Dedis read the terms of service of Facebook and did not want to agree, but she had no choice. More than the actual terms of service, it bugged her that the terms could change anytime. It was not actually a choice of joining or not, her son was being forced to join. That is how the idea of Unthink germinated.

Unthink is what Facebook is not. Unthink is not another social network, it does not control you, and people on Unthink are the owners, not users. Anybody who is on Facebook just because everybody else is there, is most likely to join Unthink. Even if it cannot beat Facebook, it can take away a big chunk of users with a specific ideology.

Every criticism that Facebook has faced till date finds its answer in Unthink. On Unthink, user data is not sold to advertisers although users can, if they want, let advertisements show on their wall if they believe in the product or the brand. If they do not want advertisements, they can pay for the service with $2 per year.

After signing into Unthink, you can export all your photos and videos from Facebook.

Dedis feels Facebook is exploitative because everything you share on Facebook – be it likes, posts, personal data – is used to attract and help advertisers. On Unthink, you choose to be as public or a private as you want. You own your page, not the platform. In short, it gives you the choice.

Unthink is currently on Limited Public Beta and works on invites. Is Unthink the next big thing after Google+? Let us wait and watch.