Clickable, an online advertising service provider, got a big boost of confidence from its biggest partner, American Express, which is leading a $12 million series C. Clickable has successfully cemented its position as a reliable and useful among small and middle-sized businesses.
The new funds will be used to expand Clickable’s marketing and sales, and the company will move aggressively towards social advertising market.
American Express is a major distribution partner for Clickable. It resells its ad management platform to small business customers. Previous investors namely Union Square, Founders Fund and FirstMark are also participating in the funding event.
Before this funding, Clickable raised money three years back. Then, it closed at $14.5 million in series B funding.
Already, Clickable has a staff of about one hundred and sixty employees.
Clickable was founded in 2006 and is based in New York City. Its founders David S. Kidder and Munish Gandhi had founded SmartRay Network before creating Clickable. The company’s management team comes with a rich experience in world’s leading technology and media companies like Google, Microsoft, AOL, Netsuite etc.
Clickable’s novel and innovative advertising solution for small and mid-sized businesses have helped many business find success. It has been acknowledged for its outstanding performance by many institutions.
The company is all set to launch Clickable 3 early next year that will make search and will bring closer social marketing campaigns. This is in tune with the company’s focus on bridging in the gap between social and search.